Synergy from the house of Action: A Legacy of Excellence

The Action Group stands as one of India's largest and most trusted conglomerates, famously recognized for transforming 'Action Shoes' into a beloved household name across the nation. Founded in 1985 by Shri Anil Aggarwal and today led by the visionary leadership of Mr. Ankit Aggarwal, 'Synergy Action' serves as the premier, high-quality footwear label within the Action family.

We hold the distinction of being the first manufacturer to produce sports Shoes in India. Cricketer Sachin Tendulkar was once our brand ambassador. Our commitment to industrial excellence was recognized on a prestigious national stage when we were conferred ‘The National Award for Industrial Development’ by the Honorable President of India, Shri Giani Zail Singh, on the 7th of October 1986.

Four Decades of Pioneering "Complete Family Footwear"

For more than 40 years, Synergy has been dedicated to manufacturing top-quality footwear that caters to every generation. We successfully pioneered the concept of "Complete Family Footwear," ensuring that every member of the family finds the perfect fit under one roof. Our expansive catalog includes:

• Men’s Footwear: A versatile range featuring sophisticated formals, relaxed casuals, and durable daily wear.

• Sports & Performance: High-performance sports wear engineered for comfort and longevity.

• Ladies’ Collection: An elegant and stylish collection designed for the modern woman.

• Kids & School Shoes: A fun, vibrant range for children alongside our signature high-quality school shoes designed to withstand the rigors of daily academic life.

Our Milestone

1985: Founded

1986: Conferred,'The National Industrial Development Award' by Honorable President of India, Shri Giani Zail Singh Ji

1992: First to introduce Light and Whistle Shoes for Kids 1998: Received 'Highest Taxpayer Award'

2000: Received ISO:9001:2000 certification 2001: Entered into Global Markets

2005-2009: Awarded 5 times for Commendable Export Performance by 'The Council for Leather Exports', Chennai'

2007: Recognized as an 'Export House' by the 'The Ministry of Commerce and Industry, India'

2013: Started Selling Online in addition to expansive all India distributor network

2018-2025: Won more than 20 Awards on Flipkart Marketplace as 'Gold Seller' under seller name “ActionEStore”

Since 2013, we have supplemented our expansive all-India distributor network with a robust online presence. From 2018 through 2025, our excellence in the digital marketplace has been solidified by winning more than 20 awards on Flipkart as a "Gold Seller" under our official seller name, ActionEStore. We continue to march forward, blending our rich 40-year heritage with modern technology to provide India with the best in footwear.

5 Stars Ratings